Ever have one of those days where suddenly you gain clarity about
something so simple that you've struggled to come to terms with for
years? Today I had one of those lightbulb moments about something that
is absolutely critical to succeeding in your business. It's not
something that I didn't already know, it's something I've said out loud
(and meant sincerely) for years, and it's not rocket science (or "rocket
surgery," to quote a really bad joke I recently heard). But for some
reason, as I was driving around running errands, it popped into my head
and I gained a level of clarity that I never have before. And perhaps my
own "a-ha" moment can help you as well.
I don't know if you know this, but there was a time when I struggled in
my business to get ahead. In fact, I failed the first time I went out on
my own. Miserably. And while I know now that the main reason for failure
was not branding my business well enough right from the start, I also
believe that I didn't plan to succeed.
Have you? Have you really ever sat down and thought about what success
means for you? Have you ever thought about how you feel about success,
about successful people?
Are you comfortable with it? Success is something we're often taught
"only happens to others," is only "something that happens to people who
brag a lot/are pushy about what they do," "is only something that
happens to rich people." And sometimes that latter sentiment is twisted
around to state that success only happens to bad people -- with the
underlying idea being that the only way to become wealthy is to be a bad
person. I've yet to meet anyone perfect :) so it's safe to say that
wealth alone isn't enough to make you a bad person.
There are quite a few people I know -- some clients, some close personal
friends, some distant and some very close -- who all seem to be
struggling with this issue at the same time. And I've been there. Not
lately, but I remember it well.
But the only way to succeed, to really get what you want, is to have
your head in the game. Is yours?
