:: home :: jennifer's marketing blog :: archives

Jennifer's Small Business Marketing Blog

« January 2007 | Here you'll find archives on strategic internet marketing, branding, copywriting and other important small business marketing issues. Want the latest posts? Try the main page or contact me with your comments or questions. | July 2006 »

Small business marketing survival tips

Just a couple thoughts that might help you with your small business marketing:

1. I know it might feel sometimes as if you're facing an uphill battle when it comes to your marketing, but if this sounds like you, relax. The more you do, the easier it gets if you learn from your mistakes.

2. Don't take rejections personally. Your prospects may be:

• uninterested because they don't value what you offer, meaning they might be lousy clients to begin with
• flat broke
• distracted by a personal health problem or that of a loved one
• understaffed in a different area than the service you provide
• uneducated about the merits of what you offer (in which case, you can do something about this)
• struggling to get by
• in the middle of a huge pitch or presentation prep work, in which case you are keeping them from progress

3. If you make marketing a part of your routine, it won't seem so tough, and you can break the work into bite-sized chunks that are more manageable.

Have any small business marketing questions? Let me know!

:: Posted by Jennifer McCay on Tuesday, August 29, 2006 in Marketing ::
Permanent Link :: ::

Introducing our newest team member

As promised, here are pics of my new kitten Pablo, who was rescued out near Coney Island and came to us flea-ridden and in desperate need of love and care.

How he looked when we got him cleaned up ...

... and here's the little charmer after he was dried off and able to make himself at home here. :)

He was so undernourished that I had to feed him every 3 hours until the past few days ... That's when I am really grateful not to have to deal with the daily grind at a regular job. And that I owe to you, my valued readers!

:: Posted by Jennifer McCay on Tuesday, August 29, 2006 in Rants & Raves ::
Permanent Link :: ::