[Reposted due to database problem]

How lucky am I? In addition to getting to enjoy the fabulous 4th of July fireworks here in New York, I've also had the good fortune of seeing an excellent headline in action on a sign touting a parking garage near the Garment District:

[paraphrased] "No, there really isn't a better spot around the corner. Park here for just $XX."

If you live in a large city (or frankly, anywhere with a high-traffic, low-parking ratio), you know this scenario all too well.

"Hmmm, honey, should I park here or try around the corner? Surely there's got to be something better." You turn the corner, oh so hopeful, only to find that no, there are no spots, and in fact, you've just passed up your only shot for the next 5 city blocks. Misery (also known as endless circling with no reward) ensues.

Good headlines always speak the language of your prospects. This one in particular uses normal drivers' everyday speech to capture their attention and pull in lots of business.