If you got the joke in the title, you'll feel my pain about a prominent
line in an e-mail promotion that I received this morning. A well-meaning
marketer wanted to suggest that we take something for granted, but
wrote, well, that we take things for "granite" instead. Ouch!
And don't even get me started on the difference between "its" and "it's"
...
Folks, take my word for this -- if you make nasty errors like these in
your own sales copy, you are losing sales left and right because people
aren't taking you seriously. For the price of a good copyeditor to
review your copy, you will gain a tremendous amount of respect and
business from your prospects. It's so easy to hire an editor that I
personally take it for granite, oops, granted in my own business. You
should too.
:: Posted by Jennifer McCay on Tuesday, November 29, 2005 in Copywriting :: Permanent Link :: ::
