Ever read an article and think, "My sentiments exactly"? This happened
to me a moment ago.
As I sat sorting through the dozens and dozens of my e-mails from the
past couple of weeks that I didn't get to during the Thanksgiving
holiday, I came across an article by Paul Lawrence that focused on a
philosophy I have espoused in my life for a long time -- and it might be
of help to you.
Whether you're aware of it or not, fear likely dictates a large
number of your actions, day in and day out, both in your business
and in your personal life. It might be fear of failure, fear of being
unable to provide for your family, fear of success, you name it. We all
face these fears on a regular basis.
Lawrence talks about the power of the Magic Question, however, as a way
of coping with his own fears ... and since it is *exactly* what I
ask myself when I face a new challenge, I wanted to share this Magic
Question with you too.
Before I mention the question itself, consider this: Most
solutions to your huge problems are not earth-shattering. They are not
mind-blowing, over-the-top changes that you must make to achieve your
goals. You just have to follow the common-sense advice and put it into
action.
So what's the Magic Question, you ask? "What's the worst that could
happen?"
When you are in a situation that brings out your fears and insecurities,
simply ask yourself what the absolute worst thing is that could happen
to you if everything went wrong.
For instance, I am about to launch a new course on how to brand your
small business, and although I have already had a number of clients
express interest in the course, of course there is always the
possibility that no one will buy it, everyone will laugh me out of town
and my business will fail to grow at the rate that I have planned. But
none of that is likely to happen, and allowing my fears to rule my
actions would be silly.
The same goes for you: What's the worst that could happen if you took a
calculated risk?
:: Posted by Jennifer McCay on Tuesday, November 29, 2005 in Branding, Internet Marketing, Marketing, Rants & Raves :: Permanent Link :: ::