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Tuesday, November 29, 2005

The Magic Question

Ever read an article and think, "My sentiments exactly"? This happened to me a moment ago.

As I sat sorting through the dozens and dozens of my e-mails from the past couple of weeks that I didn't get to during the Thanksgiving holiday, I came across an article by Paul Lawrence that focused on a philosophy I have espoused in my life for a long time -- and it might be of help to you.

Whether you're aware of it or not, fear likely dictates a large number of your actions, day in and day out, both in your business and in your personal life. It might be fear of failure, fear of being unable to provide for your family, fear of success, you name it. We all face these fears on a regular basis.

Lawrence talks about the power of the Magic Question, however, as a way of coping with his own fears ... and since it is *exactly* what I ask myself when I face a new challenge, I wanted to share this Magic Question with you too.

Before I mention the question itself, consider this: Most solutions to your huge problems are not earth-shattering. They are not mind-blowing, over-the-top changes that you must make to achieve your goals. You just have to follow the common-sense advice and put it into action.

So what's the Magic Question, you ask? "What's the worst that could happen?"

When you are in a situation that brings out your fears and insecurities, simply ask yourself what the absolute worst thing is that could happen to you if everything went wrong.

For instance, I am about to launch a new course on how to brand your small business, and although I have already had a number of clients express interest in the course, of course there is always the possibility that no one will buy it, everyone will laugh me out of town and my business will fail to grow at the rate that I have planned. But none of that is likely to happen, and allowing my fears to rule my actions would be silly.

The same goes for you: What's the worst that could happen if you took a calculated risk?

:: Posted by Jennifer McCay on Tuesday, November 29, 2005 in Branding, Internet Marketing, Marketing, Rants & Raves :: Permanent Link :: ::

 
 

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