On a mailing list hosted by a professional association I'm a member of,
one poster stirred up a controversy in a hurry by writing about a client
who wasn't being cooperative.
Some listmates suggested that it's the role of the solo pro to bend over
backwards in any way possible in order to please her client.
Others said no way to any overtures that had to do with giving the
client what he wanted.
I say find a happy medium.
On the one hand:
You *must* develop terms of service for your business, whether you write
them down in an official form or simply keep a running tally of them in
your head, and let clients know when they've crossed the line. And you
*should* set up office hours and appointment times that meet YOUR needs
and not just your clients' -- you're allowed to have a life. (As a
business owner, you have just as much a right as any other to set
appointments to suit your schedule; when's the last time you got in
immediately at the doctor's office unless it was an emergency?)
If you haven't branded
your business, you're probably thinking it's impossible to be
allowed to be so choosy. It's not, as long as you're reasonable about
what you expect. That means that if you're a night owl and want to be
reachable only in the evenings, make sure you cater to a clientele that
can accommodate that. If not, you're out of luck.
But let's say that your clients all book 1-hour appointments. Rather
than working 1 hour here and another there, set up 3 bookings in a row
on Mondays, Tuesday and Thursdays, for example, and create blocks of
time in which you can do the other work that you need to get done, like
bookkeeping (yuck!), marketing or any ongoing projects you might have. I
personally can't get rolling on big projects in an hour here and an hour
there, so I schedule project time into my work weeks. If you're
well-branded, you definitely can get by with this, as long as you're
reasonable about when your appointments are set during the week. In
fact, you'll find that clients are thrilled you're able to accommodate
them at all!
On the other hand:
If you don't have certain equipment, software, knowledge, reference
materials or anything else that is critical to getting work done and to
your clients effectively, it's time to think about ways to keep your
clients happy. There's typically no need to go to great expense to do
so, and you'll find that your clients are happier working with you.
This latter advice is common-sense, so I will reinforce my first point
more dramatically: As a small business owner, *you* determine how you
are treated. If you let clients walk all over you, they will take
advantage again and again and make it hard for you to get ahead. And if
you demand respect (not adoration, just common decency and the benefit
of the doubt about your skills and talents), your clients will treat you
right. And the ones that don't? Dump them the second you can!
Life's too short (and you waste too much energy) to deal with jerks.
Here's to your success, happiness and respect -- and not necessarily in
that order!
:: Posted by Jennifer McCay on Friday, June 02, 2006 in :: Permanent Link :: ::