Just a couple thoughts that might help you with your small business
marketing:
1. I know it might feel sometimes as if you're facing an uphill
battle when it comes to your marketing, but if this sounds like you,
relax. The more you do, the easier it gets if you learn from your
mistakes.
2. Don't take rejections personally. Your prospects may be:
-
uninterested because they don't value what you offer, meaning they
might be lousy clients to begin with
-
flat broke
-
distracted by a personal health problem or that of a loved one
-
understaffed in a different area than the service you provide
-
uneducated about the merits of what you offer (in which case, you can
do something about this)
-
struggling to get by
-
in the middle of a huge pitch or presentation prep work, in which case
you are keeping them from progress
3. If you make marketing a part of your routine, it won't seem so
tough, and you can break the work into bite-sized chunks that are more
manageable.
Have any small business marketing questions? Let
me know!
:: Posted by Jennifer McCay on Tuesday, August 29, 2006 in Marketing :: Permanent Link :: ::