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Our Portfolio
The sheer volume of work that we and our design partner, KFR Communications, LLC, have handled means that it's near to impossible to give you a complete sense of what we're capable of -- but that doesn't mean we won't try.
Take a look at this sampling of our work by scrolling or simply click on the links below, and then check out the ways that we can help you grow your small business here!
Branding: Logos, Graphic Design and Web Design Samples
Logos [Learn more about our logo services]
Graphic Design, Web Design and Branding Packages [Learn more about our services]
Copywriting Samples [Learn more about our services]
In addition to all the copy you see on the Avenue East website, here are some additional samples:
Promotional Copy
Sample Trifold Brochure Copy (PDF) [a new window will open]
Sample Website Copy
See Additional Samples below for a wide array of projects for which Jennifer McCay either wrote or carefully supervised all copy for brands such as Sony Europe and Adobe. Her copy and that which she supervised literally set the tone for all of these brands' promotions for the entire European market, including the U.K., all of Western, Eastern and Southern Europe (translated from her team's original into other languages) ... and even extending beyond Europe to Israel!
You can rely on us to handle projects as wide in scope as your trifold brochure, your direct mailings and prospecting letters to potential clients, as well as catalogs, websites and more. Get more info.
Copywriting Critique Sample
Sample Copy Critique
Additional Samples from Our Big-Brand Work
[A small sampling of projects Jennifer McCay handled (copy/branding) prior to launching Avenue East]
How to get dealers on board with world's first digital camera that stores on CDs? This brochure and accompanying info CD taught in-store sales staff all they needed to know!
Pitch-winning concepts introducing Adobe Acrobat to non-traditional business users. By making the software more "zen," we showed its impact in everyday business people's lives in very specific ways, generating impressive sales and getting the Acrobat name ingrained in the target audience's minds.
Transforming Sony's consumer electronics range into the unparalleled Sony Experience. Never before had the electronics giant approached their market in such a clearly branded -- and highly effective -- way.
Segmenting Sony's European consumers into clear targets by interests. When you focus on specific niches, you stand to gain serious profits -- and you can save serious marketing dollars in the process, as this set of catalogs did for Sony.
How to show Europe why Sony's the high-tech leader. These 180-page catalogs published every 6 months were one of Jennifer McCay's key projects while steering the Sony Europe brand's copy/concept development, and they showed the entire European continent why they should select Sony!
High-tech home entertainment for every lifestyle. Home theatre is a huge market, but you have to approach it carefully, or else it appears technical rather than appealing -- especially for women, who control a huge portion of household spending budgets -- up to 80% in average European and U.S. households.
The first-ever pocket-sized camcorder hits the market, James Bond-style
The sexiest Sony cell phone sizzles around Europe at the point of sale
Have cell phone, will ski!
:: Back to Avenue East Branding, Design and Copywriting Services
:: To get started, simply contact my offfice via e-mail or call +1.877.570.0254 (toll-free).
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