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Recent Media Releases
Story Ideas
RSS Feed from Jennifer's Blog
Bio of Jennifer McCay
Recent Media Releases
There are currently no relevant releases available.
Story Ideas
Jennifer McCay can provide insights, story ideas and resources on:
- promoting small businesses, especially solo businesses such as coaching, consulting, design, financial, marketing and other small businesses
- brand strategy
- breaking into a copywriting career
- starting a small business the right way the first time around
RSS Feed from Jennifer's Blog
Head to Jennifer's Small Business Marketing Blog, where you can subscribe to RSS feed or simply read posts.
Brief Bio of Jennifer McCay
Small business marketing strategist Jennifer McCay has spent the better part of her marketing career working for brand-name clients such as Sony Europe and Adobe.
It was this work that allowed her to rack up hands-on experience in just about every aspect of the marketing process, from developing initial strategies to creating conceptual approaches for direct mailings, catalogues, etc., and writing copy for just about any type of campaign you can think of.
For the last several years prior to launching Avenue East, she worked directly with senior marketing execs at Sony Europe to come up with marketing strategies that made the sale and kept the Sony brand image intact. |
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Jennifer McCay
Avenue East's
Founder
and Author of
The High-Concept
Brand Bible™
Hi-res photo (2.12 MB)
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However, her passion is helping small entrepreneurial businesses turn from sluggish to wildly successful using big-business tactics that work even better for small shops -- so she opened the doors of Avenue East Communications, Inc. in early 2005 to do just that.
Since then, she has successfully launched her in-depth branding manual, The High-Concept Brand Bible™: Think Big, Find Your Focus and Achieve Small Business Success. She is the publisher of the Avenues to Marketing Success Newsletter and Jennifer's Small Business Marketing Blog.
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